It’s been great working with Hollington Youth Club over the past few weeks. The youth club, based in Camberwell in London, works with 8-19 year olds and provides a wide variety of programmes and activities.
The brief for the new logo design was to create a logo that appealed to young people, was energetic and illustrated the wide variety of activities and type of young people who use the club. The result was a bright and colourful logo, with many over-printed colours and ‘ripples’ that merge together to form a wide spectrum of colour.
Having this many colours in a logo (thousands!) is quite unusual, as traditionally logos would tend to feature 1-3 colours in order to keep printing costs low. However more modern full-colour digital printing techniques can be very cost effective and allow for more flexibility when approaching a project like this.
The leaflet design also takes on this concept of ripples originating from the logo, giving the leaflet a real sense of energy and movement.
Would love to hear your thoughts!