The brief for the new logo design was to create a logo that appealed to young people, was energetic and illustrated the wide variety of activities and type of young people who use the club. The result was a bright and colourful logo, with many over-printed colours and ‘ripples’ that merge together to form a wide spectrum of colour.

Having this many colours in a logo (thousands!) is quite unusual, as traditionally logos would tend to feature 1-3 colours in order to keep printing costs low. However more modern full-colour digital printing techniques can be very cost effective and allow for more flexibility when approaching a project like this.

The leaflet design also takes on this concept of ripples originating from the logo, giving the leaflet a real sense of energy and movement.

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Young people from the area have been closely involved throughout the design process – one of the key briefs from the young people was that the new identity needed to be different to the existing ‘youth’ style logo designs around – one that appealed to young people and could stand out from the rest.

Inspiration for the logo was taken from a spotlight lens, where circular patterns intersect to create shifting patterns. This was combined with a variety of colours to give the illusion of shifting colours and to create an interesting visual effect.

This new identity is currently being worked into the design of the new building, with metal and glass used to form intersecting circles and shapes.

Find out more at the Spotlight Youth Centre Facebook page here.

It’s has been a busy time here recently, with lot’s of interesting projects going on. This has included a range of design work for the Evel Knievel brand and upcoming Evel Knievel European Tour. These projects have included the creation of brand guidelines, exhibition graphics, merchandise, t-shirt designs and the tour bus vehicle livery.

More details on these various projects to follow…

The main logo:

A supporting symbol was also created, which was intended to be used alongside the main logo. This logo represents the way the mentor and mentee work alongside each other:

A logo for a future campaign to be run by Mega mentors was also created:

The new packaging designs feature a vibrant brand identity intended to stand out on the shelf, with bold typography and a vivid colour scheme. The pouches are self standing with a re-sealable zip to keep the contents fresh and are supplied flat-packed to the factory in order to minimise the transportation and environmental costs.

Find out more about our packaging design service >

The corresponding stationery design also looks to play on this theme, with rounded corners on the business cards, compliment slip and letterhead designs.

For more information, read about our logo design and stationery design services, based in Norwich, UK.