A new website has been recently launched for Italia Nostra, an Italian restaurant based in Norwich.

The website launch coincided with the development of a visual identity for the restaurant, which included a new logo, advertising, menus and stationery designs.

A key aspect of the new visual identity is the watercolour background textures and silhouettes. So in order to make the most of these and display these in an interesting way, an extra wide horizontal-scrolling format was developed. This allowed all of the website sections to be displayed on one continuous background, with automatic scrolling aiding the navigation of the sections. The website visitor then feels like they are being taken on a journey through the website in a visually interesting way, rather than having to load new pages for each section.

Why not see the website for yourself at www.italianostra.co.uk

The brief was to create a fresh, informal yet modern-Italian identity and website design. So based on this, we came up with the concept of using a combination of hand-drawn elements with bold typography, a strong colour scheme placed on a chalk-board graphic background.

The website is fully integrated with social media so that visitors can share content, menus and promotions with their friends. This works well alongside their active social media engagement (@PaolosNorwich).

To make the user experience as easy as possible it is now possible for hungry visitors to make bookings online, where they can also choose to receive future email promotions (see our email marketing section for more information about how this works).

You can see the new website design below, or by clicking here.

In future posts we will be writing about the new designs for the menus and leaflets, explaining how we used QR codes in our print and online promotions. So be sure to check back again soon!

As part of a wider marketing strategy, the new website is designed to integrate with various online, print and email marketing campaigns.

It features a content management system that allows new content to be easily added to the website in future. This means that content can be kept up to date and tailored to cover specific events throughout the year.

You can view the website at: www.airdrivedirect.co.uk

To cope with the growth of the business and to set it up for the future, the website has recently had a extensive redesign with a new content management system implemented. The new website now allows users to add their own listings, adverts, articles and event information to the directory. Bands and performers can create their own page, where they can  feature images, audio tracks, videos and integrate their listing with social media so that listings can easily be promoted through a wide social network.

Music and Events is one of the fasting growing entertainment directories in the UK today, so if you are a band, performer or venue you really should check it out at www.musicandevents.co.uk

Young people can use the site to keep up to date with the activities and events at the centre along with all the latest news. In the ‘programme’ and ‘coming up’ areas young people can quickly find events that they are interested in by searching by age or activity type and easily find out and contact the relevant staff member. The Young People section also features all the latest news, projects, achievements, videos and stories from the young people.

The new website design is a resource for the many publications, videos and media releases that the youth centre publishes, these are all available to read or watch online.

In order to keep the new website up to date, all of the website content can be managed and updated by the youth centre using a customised content management system.

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To find out more about our website design services go to our website design section, or contact us for a quotation>

The redesigned website features a redesigned identity, with a new colour scheme and playful visual style. The Canaan Project blog was designed to be a key part of the new website as it will be updated regularly with new content, including news, team profiles and activities. The website is also designed to work alongside Twitter, with a feed of the latest ‘Tweet’ displayed on the website.

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View the new identity by clicking here.

Daniel Hills is a graphic designer and website designer based in Norwich, UK

You can visit the site here: www.musicandevents.co.uk

Or read more about our website design service >

The new lab section will also feature some of my personal projects, where you will be able to see some of my work-in-progress. Here you will be able to add your own comments and see how things develop. I really look forward to hearing from you!

You can view the Air Drive Direct website by clicking here>